Comprehensive Measurement: The Key to Social Media Marketing Success

Social media marketing is rapidly becoming a critical mechanism to influence and drive key business objectives. Interactive marketers who know the secrets to engaging prospects and customers on social sites and to analyzing return on investment can improve their business-impacting metrics, such as website visits, conversions, and sales.

Marketers are investing heavily in social media, but measuring the return from those investments remains elusive. Too many organizations are relying on gut instinct and crude metrics to assess payback from their growing social media presence. Without an accurate measurement framework, they risk misinterpretation that can lead to misinformed decisions on budget allocations and marketing mix.

This white paper explores the opportunities and challenges in social media marketing and outlines practical solutions for assessing the return on investment of your initiatives, from social networking sites to blogs to syndicated videos. It covers how you can:

– Better understand, engage, and target social media users

– Understand social media payback in the context of the overall online marketing mix

– Understand the total impact of impression-based campaigns

– Appropriately attribute credit to social media channels and campaigns

– Use social media analytics to continually refine and improve initiatives

To download whitepaper CLICK on link below;
https://hispanicad.combanners2/downloads/wp-ad-social.pdf>