Social Media & Technology use among Hispanics 50+.
October 22, 2010
AARP commissioned a national telephone survey of Hispanic adults age 50 and older to gather information on this group’s use of social media and technology, and thereby better serve Hispanics age 50+ through its website.
Key findings revealed:
– One out of five (21%) Hispanic adults age 50 and over considers themselves extremely (6%) or very (15%) comfortable using the Internet.
– The majority of Hispanic adults 50+ say they do not access the Internet (55%). Those who do access the Internet do so from a desktop computer (28%) or laptop (19%). Three percent use mobile phones and 1 percent use smartphones/blackberries.
– Approximately one-fifth of all Hispanics 50+ use social media websites (21%). Among this group, Facebook is the most popular social media website (13%).
To download report CLICK on link below;
http://assets.aarp.org/rgcenter/general/hispanic-social-media-use.pdf>
