Embracing the Digitally Fueled Path to Purchase.

TracyLocke is an integrated marketing agency that helps consumer brands and retailers devise and implement shopper marketing initiatives. Ted Flinn leads the agency’s shopper marketing and engagement marketing strategy for Starbucks, Sun Products and KAO Brands. Flinn spoke with eMarketer’s Tobi Elkin about the evolution of shopper marketing and why understanding all the digital touchpoints along a consumer’s path to purchase is critically important to brands and retailers.

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