Sounds Like Branding.
September 18, 2010
The Sounds Like Branding™ survey by Heartbeats International gives the first chapter in what seems to be a love story between brands and music. It shows how brands love music and that it will become increasingly important in the future of branding — and that there is an opportunity for brands using music in the right way to reach through the market clutter and touch people’s hearts.
By Jacob Lusensky, CEO, Heartbeats International
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