Why are we still being given lip service?

Advertising Week misses opportunity to lead the discussion on the future revolution. By Chiqui Cartagena is the SVP of Multicultural Marketing at Story Worldwide.

Next week is Advertising Week in New York, a week-long extravaganza that covers every aspect of the media, marketing and advertising worlds. In its program guide, the organizers say they put together a program to help us all “stay a step ahead of shifts and evolutions – before they become revolutions.” And yet this year, when the Census is expected to reveal a huge demographic shift from the graying and the browning of America, the Advertising community continues to just give lip service to what is no doubt a multicultural revolution upon us.

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