Are US Hispanic Ad Agencies a dying breed?
July 23, 2010
Based on factual occurrences over the last couple of years, where mainstream agencies have earned the right to handle Hispanic responsibilities laced with the recent losses of key accounts like Home Depot, Publix Supermarkets and Burger King to mainstream agencies or hybrids with internal multicultural executives, we have been measured and we have fallen short.
Don’t kill the messenger, understand that we have a problem.
By Gene Bryan – CEO / HispanicAd.com
To read El Blog CLICK on link below:
http://www.HispanicAd.com/blog/>
