Back to School: A Survival Guide for Marketers.
July 10, 2010
PointRoll ShopLocal released a free comprehensive research analysis “Back-to-School Consumer Interactions Reveal a Hidden Opportunity for Advertisers.” We developed this guide to help retailers and brands optimize their activities in the important Back-to-School (“B2S”) season, second only in significance to the winter holidays for retailers and brands who target this market. While the economy is holding its ground and the B2S market is estimated to grow a robust 11% to $55B in 2010, many retailers and brands are watching their cash registers cautiously and taking a wait-and-see approach towards their marketing efforts.
To download report CLICK on link below:
http://pointroll.com/downloads/back-to-school_industry_report.pdf>
