Brand-Based Customer Loyalty.
July 9, 2010
Loyalty programs are enjoying a revival in these economically challenging times. Find out why synchronization with brand strategy is crucial to any customer loyalty program’s success in this paper from Zurich-based Branders Group AG.
By Branders Group (Switzerland)
To download whitepaper CLICK on link below:
http://www.brandchannel.com/images/papers/510_080610_paper_branders_loyalty.pdf>
