The New Mainstream: Content, not Language.

In 1790, when the newborn United States of America took its first official Census, census workers slotted Americans into only a handful of categories, including free males, free females, slaves and “others.”

Today, “others” are America. Roughly a third of the U.S. population is what we generally would describe as a minority, and among youth, that number rises to more than 4 in 10.

By 2050, half of all of us will be what we call a minority today.

Welcome to New America!

By Norma Orci

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http://www.HispanicCMO.com

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