US Spending on Mobile display ads will quadruple.

Mobile advertising is a young and relatively small market today. But over the next five years, spending on mobile display ads in the United States, estimated at just under $313 million today, will almost quadruple to exceed $1.2 billion in 2015.

ABI Research practice director Neil Strother says, “A survey conducted by ABI Research in February found that 28% of the mobile subscribers queried accessed the mobile Internet daily. This is a huge increase over the number doing so just 14 months ago, and is a powerful driver for the mobile marketing and advertising market.”

Mobile display ads – essentially similar to online banner ads – are only one method available to aspiring mobile marketers. The others are:

– Text messaging

– Search advertising

– Ads within applications (in-app)

– Video (streaming and on-demand)

While smartphone usage is a primary driver of this new and still fragmented industry (smartphone penetration in the US currently stands at about 20%), mobile marketing’s potential extends to mobile devices of all kinds.

“Marketers have increasingly been shifting budgets into mobile campaigns,” Strother reports. “This became evident during our research interviews with advertising agency executives, technology vendors and mobile ad network operators, who said they have been seeing year-over-year increases of 25% to 30% in campaign spending.”

For more information at http://www.abiresearch.com