Online & Offline Social Networks key to Teen Shopping.
June 6, 2010
Jason Rivera is responsible for managing strategic planning and consumer insights for a diverse client roster at AMP Agency that includes Coors, Levi’s, LifeStyles Condoms, Warner Brothers and Converse. He specializes in developing strategies that foster brand loyalty by aligning corporate goals with consumer ideals. He spoke with eMarketer about kids and online and offline shopping, as well as the influences that shape their preferences and how they like to shop.
Jason Rivera
Director of Consumer Insights and Planning
AMP Agency, an Alloy Media & Marketing property
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