Leading Brands step up the pressure on Information & Measurement Companies.

With the U.S. Hispanic population becoming a major consumer force, brand marketers’ need for comprehensive consumption and media measurement on this segment is essential. At a recent meeting of the Latinum Network, held at NBA headquarters in Manhattan, marketing executives from the nation’s most powerful brands called for stepped up action by the industry’s leading measurement and data companies.

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http://www.HispanicCMO.com