Brand is the Key to Unlocking Employee Driven Success.

Interbrand has released the findings from its 2010 Internal Brand Engagement Survey in its latest whitepaper, Unlocking the Power of Employees to Drive Success: Actionable Ideas for Companies of Any Size.

The research uncovered several fundamental yet addressable flaws in the current practice of employee engagement. For example, while 59 percent of companies surveyed train their brand, 30 percent do not link that to the customer experience or to trained behaviors. Then there is the question of measurement. Barely half of the firms surveyed measure employee engagement, and fewer than half measure it annually.

“Interest in elevating employee performance is understandably high, yet many organizations are struggling with how to deliver on sustainable programs that deliver real results,” said Tom Zara, Senior Director of Strategy at Interbrand. “Interbrand is pointing the way forward, with real solutions to elevate employee engagement to the truly transformative experience it needs to be.”

To download report CLICK on link below:
http://www.interbrand.com/branding_feature.aspx?bfeatureid=99&langid=1000>