TVB 2010 Media Comparisons Study.

TVB’s Media Comparisons Study has been a key source for cross-media comparisons since the 1970s. In 2010, Mobile and Engagement were added as new metrics. Among the key findings:

* Television reaches more people, and people spend significantly more time with television each day than they do with radio, newspapers, magazines, the internet, and mobile.

* Consumers credit television advertising with higher impact scores – and find TV ads more persuasive, influential and engaging than ads in competitive media.

* Broadcast television is noted as the key source for news – especially local news.

* Local broadcast television station websites connect with high percentages of consumers.

To view brochures per demo CLICK on link below:

Persons
http://www.tvb.org/pdf/rcentral/TVB_Media_Comparisons_2010_persons.pdf>

Men
http://www.tvb.org/pdf/rcentral/TVB_Media_Comparisons_2010_MALES.pdf>

Women
http://www.tvb.org/pdf/rcentral/TVB_Media_Comparisons_2010_FEMALES.pdf>