PIA debuts Spanish Radio Ads in Agent Branding Program.

The National Association of Professional Insurance Agents (PIA) has unveiled a series of 25 Spanish radio advertisements as the latest phase of its branding program, Local Agents Serving Main Street America.

PIA’s new Spanish radio ads complement the 28 English radio ads and 251 English print ads already available to PIA members as part of PIA’s Main Street branding campaign. PIA members across the country have run the English ads in their local print and radio markets.

“The addition of Spanish radio advertising to the PIA Branding Program is a very exciting opportunity for PIA members,” said PIA National President Jon Spalding. “PIA members are increasingly marketing to Hispanic insurance consumers, who make up a growing share of the insurance buying public.”

“PIA’s new Spanish radio ads stress the personal service and choice that only professional independent insurance agents provide,” said PIA National Executive Vice President & CEO Len Brevik. “Regardless of the community in which one lives, there’s a local, Main Street PIA member agent nearby.”

To hear PIA’s new Spanish radio ads, and to see a list of the 66 companies that have signed on as sponsors of the PIA Branding Program, simply visit PIA National’s website at http://www.pianet.com/piabrandingprogram>