10 Important Reasons To Attend The NGLC Conference.
March 3, 2010
As I write this blog entry with just a few days to go until the NGLC Conference, I’m remembering the last piece I wrote about five years ago entitled “Time to Bake a Bigger Pie.” It touched upon the importance of our industry embracing the entire U.S. Hispanic market opportunity (or “pie,” as we sometimes refer to it), and the potential ramifications of not fully leveraging all segments. Put another way, when the 2010 Census numbers come out, advertisers will have a renewed and aggressive interest in tapping into the U.S. Hispanic market’s $1 trillion purchasing power. Currently they’re spending $4 billion to find a way in. However, a key question we must ask, is what’s the plan to grow from $4 billion into a more proportionate share of total ad spending that mirrors our population contribution over the next few years.
Published by David Chitel
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