Un llamado de conciencia to US Hispanic Agencies Heads.
March 3, 2010
In our Industry, we have over the years been confronted with new market realities, changing business models and client expectations.
Now we are confronted with a diminishing role for US Hispanic focused ad agencies independents and multinationals alike, with losses to mainstream agencies that show a they have “some” type of US Hispanic Market capabilities. The losses are HUGE in dollars, credibility, sustainability and detrimental to our professionals. This has been going on for a long time now with no organized and/or strategic efforts to thwart the systematic “de-evolution” of our Industry.
Where are the War Parties and “los gritos de guerra”?
By Gene Bryan /CEO – HispanicAd.com
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