fourdiaz vargas coordinates Castrol 2010 RBR CCSA
February 18, 2010
fourdiaz vargas was responsible of the design look and feel, planning, coordination and execution of a three day event titled Castrol 2010 RBR (Regional Business Review) CCSA (Caribbean, Central & South America) held from March 2nd through the 4th at the Sofitel Hotel in Miami.
The theme of the RBR was „Rigor and Passion‰ part of the current communication platform for Castrol‚s 2010 FIFA World Cup˙ sponsorship. The concept of Rigor and Passion captures the brand‚s essence that comes from the duality of their rigorous approach to work and the passion which enables Castrol to deliver a winning performance.
“The level of support from fourdiaz vargas was outstanding. fourdiaz vargas is more than an agency, they are an integral part of our team.” said Eric Pfaeffle, BP Lubricants, CCSA-Central America Marketing Manager.
The guests of the event came from all over Latin America and also included BP‚s highest levels of management from the Americas Leadership team, which included the executives of all functions, from sales, finance, marketing and Human Resources.
“2010 is all about Castrol and the World Cup. We are thrilled to be able to work with Castrol on such an important initiative.” said Jose-Guillermo Diaz, principal/creative fourdiaz vargas.
For key football insights in Spanish at http://www.castrolfutbol.com
