La comunidad & Converse second series of videos that promote the creative spirit of the brand.
February 16, 2010
La Comunidad and La Comunidad Summer, in collaboration with artists from around the region, recently finalized the Converse “Play” project which consists of 40 ideas that inspire creativity in art, fashion, extreme sports and music.
The project, initially created for all of the Americas including the Hispanic Market, will also be used in other markets worldwide.
The ideas promote the irreverent side of the brand and look to inspire Converse fans to express their creativity in unconventional ways.
View some of the videos here: http://www.lacomu.com/converse_play/press2.html>
