mun2 launches new mobile website.
February 10, 2010
mun2 announced the launch of the new mun2 mobile website, http://m.holamun2.com. This is the first of three mun2 mobile launches scheduled for 2010. Other mobile services will include short-code integration with the PPL and other interactive features on the site as well as a smart-phone version of the web site.
“Comscore reports that U.S. Hispanics continue to over-index on mobile device usage, with nearly 7 in 10 Hispanics consuming content on a mobile platform,” said Jacqueline Hernández, Chief Operating Officer, Telemundo. “Most notably, the market penetration of smart phones in the U.S. is 44% for Hispanics and only 11% for General Market. Young Latinos are living in the mobile world, and we are committed to bringing mun2 content to mobile platforms.”
The site is also compatible with deep links from search engines, allowing users who are searching the web via a mobile device to be taken to a mobile-friendly version of mun2 lifestyle entertainment and news archives. Additional enhancements will be rolled out throughout the year, including mobile video support for legacy devices.
“The mun2 audience is young and technologically savvy, and our mobile launches throughout 2010 will help them to consume mun2 content whenever and wherever they want to,” added Jose Marquez, Vice President, Interactive Strategy, Telemundo and mun2.
