Would You Like Service With That?
January 16, 2010
Service design is a system of thoughtfully executed customer interactions. Chris Bedford and Anson Lee explain that it is a discipline that has been around for some time, becoming a critical element in what is now referred to as the experience economy. In this context, they analyze a spectrum of design strategies they developed for an auto dealership in Vancouver that, within a year of execution, contributed to a 28 percent increase in sales.
By Chris Bedford and Anson Lee
To download white paper CLICK on link below:
http://www.brandchannel.com/images/papers/496_Service_With_That.pdf>
