A Game of I Gotcha with PPM.
January 16, 2010
I am taking a view on the current PPM battle between Spanish Broadcasting System (SBS) and Arbitron which transpired in the last 72 hours that the broadcasters might not want to hear.
Arbitron filed a Temporary Restraining Order request in NY Supreme Court against SBS for breach an alleged breach of contract and past monies or fees due for SBS’s ratings service contract, (see below to download Memorandum, Temporary Restraining Order Request and other documents filed by Arbitron against SBS).
Adding to this, SBS allegedly has stopped encoding their radio signals. So Arbitron’s PPM decoders cannot pick up the SBS stations and generate radio ratings for the SBS radio stations in the alleged markets and basically rendering the ratings results in these markets as questionable.
Published by Gene Bryan – CEO of HispanicAd.com
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