Mobile Phone Names: When logic gets lost.
January 8, 2010
The approach to phone naming in America is unsustainable because it is driven by over-differentiating carriers and bloated manufacturer portfolios. It’s time for a change.
By George Pneumaticos
To view white paper CLICK on link below:
http://www.brandchannel.com/images/papers/496_Mobile_Phone_Names.pdf>
