The Goal of ANA’s Marketers’ Constitution: Inspire the Marketing Community to Embrace Future

Bob Liodice, President and CEO of the ANA, wrote an article for AdAge, “Musts of Marketing for the Next 100 years,” highlighting the ANA’s Marketers’ Constitution. The constitution sets forth what the ANA believes are ten key principles of marketing.

The purpose: To ensure that our industry continues to thrive and contribute to the growth of the U.S. economy and to the well-being of our society.

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