Active Shopper Report

Permuto announced the launch of its “Active Shopper Report” revealing key retail trends for the 2009 holiday shopping season. Today’s report is the first in a four-part series and features the top 20 products trending this holiday season from leading shopping comparison sites PriceGrabber.com and Like.com.

MP3 Players & GPS Devices Top Early Birds’ Wish Lists

Permuto aggregated the top 20 product categories searched for by online shoppers on the Permuto ShopperConnect Network, PriceGrabber.com and Like.com in November 2009. The results indicate that consumer electronics and software are at the top of wish lists in the early part of the season:

1. Plasma & LCD (Top item: Samsung 55″ LED TV)
2. Cameras (Top item: Canon EOS Rebel T1i)
3. Laptops (Top item: Apple 13.3″ MacBook Pro)
4. GPS (Top item: Garmin Nuvi 255W GPS)
5. MP3 Players (Top item: Apple iPod Touch 32GB)
6. Hard Drives (Top item: WD MY Passport 500GB)
7. Camcorders (Top item: Canon Vixia HF200 SD/SDHC)
8. Games & Puzzle (Top item: Fisher-Price ‘Cars’ Mega-Set)
9. Consoles & Accessories (Top item: Wii Console)
10. Women’s Boots (Top item: Ugg Classic Boot)
11. Printers (Top item: HP OfficeJet Pro 8500)
12. Blu-Ray Players (Top item: LG Electronics BD390)
13. LCD Monitors (Top item: Samsung T240HD 24″ Widescreen)
14. Watches (Top item: Movado Women’s Sports Edition)
15. Electronic Toys (Top item: Zhu Zhu Pet Hamster)
16. Desktops (Top item: Apple iMac All-in-one)
17. Wii Games (Top item: New Super Mario Bros.)
18. Educational Toys (Top item: ToyMax EyeClops Night Vision)
19. Dolls (Top item: High School Musical)
20. Xbox 360 & Accessories (Top item: Xbox 360 Elite Holiday Bundle)

More People Plan to Shop Online This Year

Permuto recently debunked Cyber Monday misconceptions in its “The Myth of Cyber Monday Explained” infographic. Permuto found that an estimated 85 million people shopped on Cyber Monday in 2008. This number is anticipated to multiply exponentially, as 70% of consumers plan to research and shop online this holiday as compared to 38% last year, according to a PriceGrabber.com holiday survey based on 4,691 online consumers.

“While online shopping is becoming increasingly popular as a convenient way to find great deals, it’s crucial that retailers not enter the space blindly, but rather engage with shoppers in a more relevant, targeted way,” said Andre Leb, PriceGrabber.com’s Senior Director of Business Development.

“We have found that shoppers who search for items without making a purchase or leave items in their shopping carts haven’t given up yet,” says Shaukat Shamim, CEO and co-founder of Permuto. “They are often waiting for the best deal and it’s an incredible opportunity for retailers and advertisers to deliver deals on the actual products they are looking for through our effective display advertising model.”

For more information at http://www.permuto.com