ImpreMedia & Top Rank launch multiplatform marketing campaign for Cotto vs. Pacquiao.

ImpreMedia has partnered with Top Rank to develop a powerful multimedia program to deliver pay-per-view subscriptions to the World Boxing Organization (WBO) welterweight showdown between Miguel Cotto and Manny Pacquiao. Entitled “Fire Power” http://www.pacmancotto.com, the much anticipated bout will take place Saturday, November 14, 2009 at the MGM Grand in Las Vegas and will produced and distributed live on HBO Pay-Per-View beginning at 9pm ET/6pm PT.

Hispanic boxing enthusiasts have a new forum to interact with their favorite sport. “Round 13” or “Round Trece” http://www.round13.com provides them the opportunity to comment and communicate about the upcoming fight and any related discussion topics.

“Our new community, Round 13, is for Hispanic boxing fans. They can engage in conversations with other users and our impreMedia bloggers, share ideas and debate on forums about the Cotto-Pacquiao match and other boxing related topics,” said Arturo Duran, CEO of impreMedia Digital.

Miguel “Junito” Cotto (34-1, 27 KOs) represented Puerto Rico in the 2000 Olympics Games and has successfully defended three titles in two separate divisions a total of 15 times. Considered by many as the greatest Asian fighter in history, Manny “PacMan” Pacquiao (39-3-2, 37 KOs) is almost certainly a Hall of Fame inductee.

“We are very pleased to partner again with impreMedia on yet another fight,” said Todd duBoef, president, Top Rank, Inc. “ImpreMedia’s platform offers in-depth coverage of the boxing fights, videos, blogs and interactive forums that engage our shared audience.”

To stimulate demand for pay-per-view subscriptions to the live championship event, a dynamic sweepstakes promotion will provide a trip for two to the fight in Las Vegas including airfare and hotel accommodations and a chance to take part in the “Community Experience” campaign – having a ringside experience during the bout. Anyone 21 and over will be able to register for the sweepstakes online and via print.

The promotion is supported with a heavy media schedule to direct impreMedia’s 10 million monthly online and print readers to the sweepstakes. This campaign includes display ads with leaderboard placements promoting the pay-per-view message across the impre.com network, mobile messaging via news alerts and SMS message one hour prior to the fight, video spots and ads in impreMedia’s newspapers.