Creación Marketing Communications launches to unmask the truth about marketing to Hispanics.

Hispanic marketing veteran Halim Trujillo launches a Hispanic marketing strategy and brand architecture boutique in Chicago that will focus on creating the ideal marketing foundation for those advertisers looking to connect with Hispanic consumers.

After being immersed in marketing for 15 years working on the client side in Mexico and the agency side in the U.S., Halim provides unique insights and marketing principles gathered from his experience at companies like Nestlé Mexico, Kellogg Mexico and Domino’s Pizza Mexico.

Creación comes to life to satisfy the industry’s need for true Hispanic expertise in areas such as acculturation and language preference, brand repositioning, market intelligence and target definition. Creación will develop and establish the necessary Hispanic marketing principles and guidelines, communication briefs and consumer profiles so that advertisers can reach Hispanics effectively.

Creación will cater to general market agencies that need Hispanic expertise but are not ready to have their own Hispanic dedicated division; to advertisers that would like to get a second opinion or want to launch a Hispanic campaign for the first time; Mexican companies marketing to Hispanic consumers in the U.S. and to Hispanic agencies needing an extra set of helping hands.

“We believe that there are many agencies and advertisers out there that need a deeper and better understanding of the Hispanic consumer. Nobody knows Hispanics of Mexican descent and bilingual consumers like we do. We are not a traditional marketing firm, we have gone above and beyond to the extent of even including a Hispanic boot camp training program built into our offering”, Trujillo comments. “If you feel that your people need training regarding marketing to Hispanics, we are here to help”.
Halim Trujillo will be the Chief Strategist and Principal of the boutique while creative duties will be handled by Spaniard award winning creative, Pablo Calonge. “I am very pleased to have Pablo assist me in this venture. His more than 17 years of experience are very valuable. He is not only a very talented creative but he also has the eye of a global citizen that understands the nuances among Hispanics from different countries as well as the intricacies of consumers from other minority segments”.

Creación sums up solid experience with more than 75 global brands across multiple categories. Some of the brands that Halim and Pablo have worked on prior to the launch of Creación include Kraft, Warner Lambert, Mercedes-Benz, Dodge, Chrysler, Jeep, Lowe’s, Shell, Energizer, Miller Brewing, Serrallés Rums, Ballantine’s, Allied Domecq, Tequila Sauza, Pfizer, Roche, Eurodesign, Mattel, HBO Latino, AOL, Caico, American Red Cross, Wendy’s, BellSouth, AVIS, St. Lukes Hospital, Texas Lottery, Purina, Greenpeace, Cemex, Iusacell, T-Fal, Philip Morris and La Corona amongst others.

To view website CLICK on link below:
http://www.creacionmarketing.com