Does the NBA really know (its OWN) Latinos?

At the inaugural Tecate Premios Deportes a couple of years ago, Denver Nuggets star Carmelo Anthony stood at the podium and proudly proclaimed in Spanish that his father was Boricua. Clearly no one from the NBA was in the audience, or watched the telecast on Univision.

Published by Manny Gonzalez – Director of Multicultural Marketing at Moet/Hennessey.

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