Lapiz winning creative …………
August 24, 2009
The Hispanic Division of Leo Burnett USA, won big at the AdAge AHAA Creative Show bringing home Best of Show/Campaign title for P&G’s Pepto-Bismol “Love and Hate” campaign that features two TV spots of food behaving badly with the message “Don’t let the food you love hurt you.” Each spot – “Empanada” and “Cheesecake” – show a woman’s tumultuous love affair with the dangerous delectable she craves:
To view videos CLICK on links below:
“Empanada”: http://www.youtube.com/watch?v=g9U74NdK0BY http://www.youtube.com/watch?v=g9U74NdK0BY>
“Cheesecake”: http://www.youtube.com/watch?v=-nutnKDhFEU http://www.youtube.com/watch?v=-nutnKDhFEU>
