Hispanic Homes in U.S. show largest growth for 2009-2010 TV Season.
August 8, 2009
Nielsen estimates a continued increase of Hispanic TV homes (2.3%) in comparison to total U.S. TV homes (0.3%) for the 2009-2010 TV season. Similar to Total TV homes, modest growth is estimated among African American and Asian homes as both will increase by less than 1% over last year.
The number of persons age 2+ in Hispanic TV homes will also grow with estimates showing a 2.4% increase to a total of 44.3 million. The number of persons 2+ in African American TV homes will increase by 1.3% to 37.5 million, and persons 2+ in Asian TV homes will remain at 14.5 million.
To download the full list of Ethnic DMA rankings and universe estimates CLICK on link below:
http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/09/2009-2010-Ethnic-DMA-Ranks.pdf>
