What does it mean to be ‘healthy’ for kids?

Scarborough Research posed this question to teens via the Scarborough Kids Internet Panel (S.K.I.P.). In this customized, teen-focused study, we set out to learn more about teen health perceptions and to examine their habits and lifestyles.

The pages of this study paint a picture which shows that today’s teenager is very aware of what it means to be “healthy.” In fact, 92% of teens say health/healthy lifestyle is “extremely or somewhat important” in their lives. Further, teens are garnering health information from a variety of sources. Even in the social networking age, teens are still turning to their parents and teachers for information. Companies targeting the teen market can utilize the information from this report to:

• Better understand the health consciousness of the American teen, and the gatekeepers of teen perceptions
• Fine-tune marketing efforts targeting teens, including social and search marketing

The data in this report is based on an Internet panel of teen consumers (ages 13-17). This complimentary study features select findings. More in-depth information is available in the full study, including:

• Insights on teen consumer brand preferences, including teen perceptions on healthy vs. unhealthy brands
• Multicultural information detailing how teen preferences and perceptions vary based on race and ethnicity
• Channel marketing data, including information on effective ways for reaching teens with health information
• More insights overall teen health, from vitamin usage to in-depth exercise profiles

To download report CLICK on link below:
http://www.scarborough.com/press_releases/SKIP%20Teen%20Health%20Perceptions%20Study%20FINAL%208.24.09.pdf>