Global Mobile.

The mobile platform boasts a dizzying number of options available to marketers – including, but not limited to: text and multimedia messaging, content and display advertising adapted for mobile mini-browsers, “conventional” online content and display advertising for PC-like browsers (from newer smartphones like the iPhone and Android G1), mobile applications, mobiles games, paid search, as well as proximity-based interaction through outdoor media/displays and shortcodes used in integrated marketing efforts, both of which cover the “last mile” for reaching consumers.

The irony of mobile marketing is the enormous penetration of mobile (greater than 100 percent in some countries due to multiple device ownership) and the enormous flexibility of the aforementioned tactics juxtaposed with the ability for personal, even tailored, communication.

To that end, Mobext believes that the mobile platform has enormous potential to both reach fragmenting audiences and increase interaction between brands and those audiences. Mobext helps advertisers develop tactics for their brands and feature the platform as an integral component of their marketing strategies.

In this Insight report, we will tackle the following key questions:

• What are consumers doing that is stimulating the growth of mobile marketing?

• What are the evolving capabilities of mobile marketing and what should marketers do to leverage the channel?

• How does this compare around the world, region by region?

• What relevant case studies of successful campaigns offer insights about mobile marketing and advertising?

To download report CLICK on link below:
http://www.mobext.com/insights/Mobext_GlobalMobile_final.pdf>