The Small Movement.
June 27, 2009
Everything is getting smaller, from homes to cars to technology to packaged goods. This trend is being fueled by a recession that’s forcing people to live with less but is also an outgrowth of the environmental movement, a necessary response to a growing global population with a rising standard of living, and a backlash against the long-held “bigger is better” mind-set.
In this trendletter, we discuss how the shift toward smaller—as well as simpler and more streamlined—can benefit business, the consumer and the environment.
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