Employer Branding – Potential in Crisis by Branders.
June 14, 2009
Employer branding is one of the most commonly quoted buzzwords in the war for top talent. The term is understood in as many different ways as it is used and is even frequently reduced to a job ad. We present an examination of the subject: task, relevance, process, and success factors.
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http://www.brandchannel.com/images/papers/486_Employer_Branding.pdf>
