Latinos and Twitter.

Latinos were doing social networking online long before the term was coined. For our culture, online technologies just broadened opportunities to stay connected to family and friends, and as connectivity became more affordable, more Latinos where doing more online. But this is old news, as it is too well known that we easily navigate English and Spanish content, on our mobiles or computers, very frequently.

In the marketing space, a lot of our colleagues have been on board with Twitter for a while. (Hello Dieste, Latinworks, Juan Tornoe, LatinaLista and many others.) But for those who argue whether Latino consumers are catching on, like they say in Spanish, para muestra un boton.

While catching up on Despierta America yesterday morning, it was great to hear that Twitter came up during a gossip segment with Piolin related to Paulina Rubio. Turns out the singer has been tweeting during the promo tour for her new CD, including a tweet on a burglary at her Miami home and about her appearance on the Piolin show—the leading radio show in L.A. and the U.S. Also interesting is the mix of Twittters she follows and who follow her as it provides a glimpse into her interests and circle of influence.

Ana Maria Canseco, one of Despierta America’s anchors, also is on Twitter and has more than 200 people following her… in Spanish. She talks about events she attends, musings and comments about daily events, and even brands she’s working with. Many more Latino celebs are also on, some more active than others: Ricardo Arjona, Juanes, etc. Among them, acts like Wisin y Yandel with a younger following, have a larger number of followers (4,000 plus), and Shakira, whose audience reaches far beyond Latinos, has more than 25,000. Univision and Telemundo also are on Twitter… and I am sure this list grows every day.

Ivette and others on our team are avid users…As for me, I do have an account but I use it to follow and learn about others, instead of tweeting about me 😉 Are you on? Drop me a line and you may just get a new follower.

by Maribel Ferrer on June 23, 2009
Courtesy of http://www.fhhispaniaplaza.com