The Genericizing of Brands.
May 8, 2009
More than a hundred blog posts on AnxietyIndex.com and mounds of research and trends data later, we are introducing our inaugural AnxietyIndex Quarterly. This publication seeks to contextualize the content we published in the past quarter, presenting a major theme that has emerged.
The first quarter’s theme: The Genericizing of Brands. While many brands are predictably focusing on price and value messaging, this is an area of marketing where, historically, normal branding rules have not applied. In this paper, we argue that tactics must be approached in a branded way, and we offer recommendations on how marketers can address this challenge.
To download report CLICK on link below:
http://anxietyindex.com/anxietyindex/wp-content/themes/k2/cgi/blogdownloadform.html>
