Is the word Multicultural a real marketing term or a sales strategy for the few?
March 28, 2009
The term Multicultural was created to lump the marketing to African Americans, Asians, Hispanics and the Gay, Lesbian, Bisexual, Transexual (GLBT) market all into one cozy, neat, and siloed bucket by mainstream advertisers. Or the Multicultural Bucket.
There a more differences between the above mention demographic groups than there are similarities, so to throwing them into one bucket seems absurd.
Published by Gene Bryan – HispanicAd.com
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