Economic Scorecard: Global Consumer Declines Bottoming Out.
March 23, 2009
Global declines in consumer activity appear to be moderating or hitting bottom, according to the new edition of the Nielsen Economic Current, which is based on the company’s key consumer trend data as well economic data to create a concise indicator of consumer behavior. Out of the 11 major GDP countries, only Germany showed an increase in consumer behavior in February.
“Consumers worldwide appear to be in a holding pattern and we see evidence that consumer spending might be positioned to turn around,” said James Russo, Vice President Global Consumer Insights at Nielsen. “There is no doubt that conditions remain tough for global consumers, with continuing widespread areas of weakness, but levels of decline seem to be moderating.”
The Economic Current ranks national economic performance on a scale of one to five, with one representing very strong growth (over 5%). India and China continue to be the only countries that scored a one in February, while Canada and Russia scored twos (growth between 1% and 4%). The U.S. continues to score a four.
To view report CLICK on link below:
http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/04/economic-current_april_final.pdf>
