Your Brand Is An Asset? Show Me The Money.
March 7, 2009
Wealthy businesses today have the ability to choose their direction. They have the capacity to buy other businesses, to negotiate terms with financiers in their favor, they have the ability to choose their strategy and to not have a course of action thrust upon them. My favorite definition of wealth is “the ability to choose.”
To article report CLICK on link below:
http://www.brandchannel.com/images/papers/472_Your_brand_is_an_asset.pdf>
