Licensing in a Slumping Economy.
January 23, 2009
Structuring licensing deals in this down financial environment requires all parties to acknowledge the realities of this economy and proceed accordingly. Some brand owners still have the hubris of a few years earlier when a generous royalty rate went along with a hefty advance payment and even heftier guarantees. Brand owners need to accept a new reality.
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http://www.brandchannel.com/images/papers/466_IMC_Licensing_final.pdf>
