What every CMO needs to know about Sponsorship.
January 9, 2009
How a sponsor’s investments perform through this economic downturn is going to be all about sophistication, and the gap between sponsors who get it and those who don’t is going to grow. This white paper offers advice on the power that executive-led change can bring to sponsorship performance.
To download report CLICK on link below:
http://www.brandchannel.com/images/papers/463_CMOSponsorship.pdf>
