Terra & Telemundo partner to launch Chivas & El Tri site.

Terra announced a partnership with Telemundo to offer marketers an opportunity to sponsor soccer games across multiple screens and own specific custom content areas. Beginning today, soccer fans will have unprecedented access to premium soccer content from Telemundo and Terra at http://www.futbolestelar.tv>.

“We are proud to partner with Telemundo and offer users and soccer fans the best content of the Mexican Soccer League,” said Fernando Rodríguez, CEO for Terra USA. “This new partnership bolsters Terra’s already impressive online soccer content and solidifies our place as a leader in Premium online soccer coverage,” added Rodríguez.

“Our partnership with Terra provides marketers and advertisers with robust multi-platform offerings with exclusive content that is unique to the Telemundo Group,” said Jacqueline Hernández, Chief Operating Officer, Telemundo. “Telemundo has a long-standing tradition in delivering stellar sports programming, particularly soccer, to our U.S. viewers and innovative marketing solutions to our clients; making the network the ultimate destination for both audiences.”

All of Telemundo’s soccer programming,- from coverage of “El Tri”, the Men’s Mexican National Soccer Team to Chivas,- will be available exclusively through this partnership on the co-branded Spanish language site. Other features include video highlights of exhibition games and qualifiers for the World Cup, exclusive interviews, behind-the-scenes footage, game schedules, statistics and athlete biographies.

Users will be directed to www.futbolestelar.tv from the Terra.com homepage, as well as by promotions airing on Telemundo programming. Users can stay informed and share real-time reactions through posts, videos and photos as well as contribute with comments and interact with Telemundo’s Fútbol Estelar anchors, Andres Cantor, Sammy Sadonvnik and Jessi Losada, through blogs, chats and much more.