The New American Latino.

How is the evolving Latino consumer influencing and shaping American mainstream culture? US Hispanics today feel energized and are asserting their biculturalism. Manny Gonzalez will focus on the key issues to watch for in today’s American Latino consumer landscape, and the implications for marketers. As he explores the opportunity to grow your business with Latino consumers, Gonzalez will address such topics as market segmentation, the ever-changing Hispanic media landscape, and non-traditional marketing vehicles.

Date – January 22, 2009
Location – Holiday Inn Select City Centre – Lafayette, IN

Manny is Vice President/Managing Director of abecé/Hill Holliday Hispanic, the Hispanic marketing division of Hill Holliday. Founded in 2003, abecé is a full-service Hispanic marketing agency based in Miami Beach, FL. Abecé’s clients include Dunkin’ Donuts, Chili’s, TJ Maxx/Marshalls, Toys R Us, U.S. Tennis Association, and CVS/Pharmacy.

Prior to abecé/Hill Holliday Hispanic, Manny was Managing Consultant with Zyman Group, the Atlanta-based marketing strategy consulting firm founded by former Chief Marketing Officer of Coca-Cola, Sergio Zyman. Manny worked in Zyman Group’s Marketing to Hispanics (M2H) Practice.

As one of the nation’s leading experts on marketing to Latinos, Manny has developed and executed successful marketing campaigns for such brands as Johnnie Walker, Miller Genuine Draft, and the San Jose Mercury News. Prior to joining Zyman Group, Manny worked at Diageo North America where he managed both general market and multicultural marketing for Johnnie Walker. He previously worked at Schieffelin & Somerset, the former joint venture between Diageo and Moet-Hennessy, where he managed the Hispanic marketing strategies of Hennessy cognac and Buchanan’s Scotch whisky.

Manny previously co-headed Sapo Communications, a multicultural marketing strategy consulting firm based in Los Angeles. While at Sapo, Manny facilitated and managed the development of the online presence for its principal client, Entravision Communications, a large and diversified Hispanic media firm.

As the national brand manager for Miller Genuine Draft, he forged marketing partnerships with major international recording artists and athletes to enhance Miller’s profile in emerging markets. He negotiated Miller’s multi-million dollar sponsorship of the Mexican National Soccer Team, and managed Miller’s popular, Latin music concert series Sólo con Invitación.

Prior to Miller, Manny was marketing manager for La Opinión, the nation’s largest Spanish-language daily newspaper, where among other initiatives he directed the paper’s successful marketing campaign to increase the number of young readers using the newspaper’s revamped entertainment section. Manny had previously served as the San Jose Mercury News’ first-ever Hispanic marketing manager.

Manny is a frequent speaker on Hispanic marketing. Manny is a graduate of both Princeton University, with a B.A. in Politics, and UCLA’s Anderson Graduate School of Management, with a MBA in Marketing. Manny was born in Ciudad Juarez, Mexico and currently lives in Miami Beach, FL.

Cost – $15.00 for Members, $20.00 for Guests and $10.00 for Students

Please RSVP to Kristy Blair by Monday, January 19, 2009 via e-mail or call 765-423-5469

For more information CLICK below:
http://www.aafnorthcentralindiana.org/events/?id=the-new-american-latino>