10 reasons why Univison will not go into bankruptcy.

First and foremost, a very happy New Year to all of you. Yes 2009 is here; let’s hope it does not pick up where 2008 left off. I want to start the New Year with an issue that has been talked about a la souto voce for most of the second half of 2008. It has to do with the largest media company serving the US Hispanic market, which of course is Univision.

Many have speculated that it will soon file for bankruptcy, so strong was the speculation recently that Univision issued a statement that it had a very strong balance sheet which would carry it through this economic crisis. Of course the obvious detractors are still out there, mainly Televisa, who would love for that moment to come and possibly put the Programming License Agreement (PLA) in play through bankruptcy court. To them and all others, do not hold your breath, you may find yourself in the emergency room.

Published by Jose Cancela – Hispanic USA.

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