The ARF 2009 David Ogilvy Awards – Multicultural Award.

Named after advertising legend David Ogilvy, The ARF David Ogilvy Awards annually celebrate his spirited advocacy of research in making good advertising better.

2009 Ogilvy Awards

The awards were inspired in 1993 when Coca-Cola sought our help in integrating research into their advertising development process. So successful were the process and results, even the creative agencies embraced it. Thus were born the awards.

Over the years, there have been more than 200 finalists, among them the top advertisers, research companies and advertising agencies in the world. We laud their victories, and look forward to adding our 2008 winners to the coveted list of Ogilvy Award recipients.

The ARF Ogilvy Awards are made possible through the continued sponsorship of Microsoft Digital Advertising Solutions. Microsoft supports the ARF David Ogilvy awards as a unique means of generating real learning through the sharing of knowledge.

New in 2009 – Addition of Multicultural Award

The ARF introduces the addition of a Multicultural Category to the 2009 Ogilvy Awards. This award will recognize the best research-driven campaign specifically developed to target a specific ethnic market such as African-American, Asian-American and Hispanic. Spearheaded by David Burgos, VP Multicultural Practice, Millward Brown and co-chair of the ARF Multicultural Advertising Council, this award will highlight to the industry how research contributes to the development of culturally relevant campaigns and how these efforts resonate with their intended audience. Burgos states “Adding the Multicultural category to the David Ogilvy Awards is a natural progression as multicultural research continues to play an important role in advertising. The addition of this new category reflects the fact that the multicultural segment is one of tremendous growth and purchasing power and requires targeting strategies and campaign development that work in tandem with the mainstream rather than in silos”.

For more information at:
http://www.thearf.org/assets/ogilvy-09>