Branding to Sell.
November 23, 2008
This article presents a new perspective for planning and designing company logo/branding systems. It is researched based, giving support to new theories about logo design and branding. New terms, Credibility Based Logo Design, Credibility Based Branding and Brand Credibility are introduced by the author to describe new perspectives for logo design and branding in this article.
To read report CLICK on link below:
http://www.brandchannel.com/images/papers/455_Branding_To_Sell_v2.pdf>
