Telecom Branding: employing the TeleCompass in a Converged World.
November 1, 2008
Today mobile telecommunications are offering an integrated lifestyle combining work and play in ways never experienced by any previous generation. The telecom sector is one of the most rapidly evolving industries in the world. The convergence of mobile technologies, the media and the internet is creating enormous possibilities for what one can do on a mobile phone. And considering the monetary size of the industry, US$2 trillion, it becomes clear that the stakes are as high as the pace of change.
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