AHAA sends letter to Arbitron.
October 21, 2008
The Association of Hispanic Advertising Agencies Chairman Jose Lopez-Varela has once gain sent a letter to Arbitron to reiterate:
“It is with great disappointment that I write to you again regarding the concerns of the Hispanic advertising community with PPM. We sent a letter on September 11th clarifying again our issues with the methodology and Hispanic sampling at your request yet we have heard nothing in response to our issues. AHAA has tried in good faith to work with Arbitron, Inc. and communicate our reservations clearly and concisely; however, you and other company representatives have been indifferent and refuse to acknowledge the severity of the consequences that PPM in its current state poses to the Spanish-language radio industry and the U.S. Latino communities.”
To read full letter CLICK on link below:
https://hispanicad.com/banners2/downloads/AhaaNovember18letter.pdf>
