ANA announces 2008 Multicultural Excellence Award Winners.

The Association of National Advertisers (ANA) has announced the winners of the 2008 Multicultural Excellence Awards. Now in its eighth year, the awards recognize ANA member companies and marketers for their work in producing superior multicultural advertising campaigns that ran between June 2007 and May 2008.
 
Winners were named in six categories.  This year, the ANA created a new category for strong work across all ethnic segments in Digital Media. 
 
The grand prize brand and agency winners in each category are as follows:
 
Category / Brand / Agency
African American – Partnership For a Drug Free America – Prime Access, Inc.

Asian – State Farm Insurance – interTrend Communications

Digital Media – Cadbury Dentyne – The Vidal Partnership

General Market Category – McDonald’s – DDB

Hispanic – Blue Shield of California – Blue Shield of California

Campaign with Significant Results – Energizer – Grupo Gallegos
 
The 2008 grand prize award recipients were announced at a ceremony during the ANA’s Multicultural Marketing Conference, which concluded today.  Now in its tenth year, the conference was held at The Boca Raton Resort and Club in Boca Raton, Florida.
 
“Our winners have established themselves as leaders in the world of multicultural marketing and their work represents the best in our industry,” said Bob Liodice, President and CEO of the ANA. “I am thrilled that through the Multicultural Excellence Awards, the ANA is able to recognize the contributions these organizations have made and the growing importance of speaking to consumer through multicultural channels.  I offer all of them my congratulations.”
 
The awards are sponsored by the ANA Multicultural Marketing Committee.  The committee, established in 1998, helps ANA members share knowledge and best practices in marketing to America’s burgeoning ethnic markets.  A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.