Yahoo! to revamp US Hispanic offering.
October 18, 2008
Yahoo! announced that it will revamp its U.S. Hispanic offering to better serve its users‚ and clients‚ needs, maximizing and leveraging the company’s scale, technology and platform throughout the U.S. Hispanic and Latin American markets. In addition to providing marketing opportunities on the U.S. Hispanic site, soon to be named Yahoo! en Español, Yahoo! will focus on providing advertisers with an all-encompassing solution that allows them to reach all Hispanics regardless of geographic location and language preference.